Glance: Fashion Public Relations Agency

FDASL Fashion Show Teaser #3 – Potnia Theas Profile

Posted in Fashion Event, Fashion Show, Women Fashion @ 11:54 pm on June 17th, 2009 by admin | 19 views

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This weekend, GLANCE International Agency will host a showing of new designs from members of the Fashion Designers Association of Second Life™ (FDASL), a collaborative fashion resource group for Second Life clothing creators.

Leading up to the weekend’s multi-designer shows, the GIA blog brings you a look at some of the FDASL’s participating designers.

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Showcase: Saturday, June 20 @ 6PM PDT

Ora Trei Designs
Main Store SLurl: Vassnia (128, 174, 24)
XStreetSL: Shop Ora Trei Designs online

With an interest in fashion that developed early in life, Potnia Theas entered Second life with an immediate interest in the virtual fashion industry that exists within. The first store she opened, Urban Funeral, now exists as a subsidiary store line under the umbrella brand of Ora Trei.

Potnia is a woman with many hats – wife, mother and visual communications student in real life; Coordinator of the Fashion Designer’s Association, and Designer/CEO of Ora Trei Designs, managing over 16 staff members, including models and two managers in her second life.

The multi-tasking designer describes her store: “The main label is high fashion and designer couture”.

Within Miss Theas’s store one will find outfit ensembles and sculpted shoes from casual to formal, as well as several hairstyles. At this point product offerings are primarily for female audiences, with some items for males. For future, the Ora Trei collection will continue to develop new designs for both genders in addition to jewellery offerings.

When asked about the designs from Ora Trei in this Saturday’s show, Potnia replied, “The outfits in this show represent the Spring/Summer lineup. Some of them include some intense prim and texture work.”

The upcoming fashion showcases on June 20 and June 21 will be the Fashion Designer’s Association’s first major event. The Association is a collaborative and democratic body made up of designers who exchange resources and information in an effort to sustain successful businesses.

“We occasionally work together on events and fashion shows to promote our stores,” says Theas. “The group has a mutual blog, [and] a forum [where] we meet every so often to discuss topics that affect fashion designers in Second Life and [to exchange] trade techniques”.

Admittance to the main Association group is by referral from an existing member. At present, there is a limit to the total number of core members, however, the group is considering implementing different Chapters to accommodate the demand.

“Anyone who has an interest in joining should send a note to me for consideration, says Potnia. “Please indicate in the note whether you would have the time/desire to head a chapter”.

To learn more about the Fashion Designers Association of Second Life and to learn of upcoming releases, visit

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Pictured: Potnia Theas wearing one of the designs that will be making it’s way down the catwalk this weekend.

Credits : Article by Kingston Augustus, GIA Fashion Writter

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