Glance: Fashion Public Relations Agency

FDASL Fashion Teaser #5 – Penelope Heron

Posted in Fashion Event, Women Fashion @ 2:47 am on June 19th, 2009 by admin | 22 views

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This weekend, GLANCE International Agency will host a showing of new designs from members of the Fashion Designers Association of Second Life™ (FDASL), a collaborative fashion resource group for Second Life clothing creators.

Leading up to the weekend’s multi-designer shows, the GIA blog brings you a look at some of the FDASL’s participating designers.

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Showcase: Sunday, June 22 @ 11AM PDT

Blog: c/o Second Life Living
Main Store SLurl: Fierce Island (194, 200, 30)

If you’re in the market for a complete ensembles for men and women, Penelope Heron’s store, !MPOSSIBLE, just may be the place for you. With a balanced selection of clothing sets for both genders, the brand offers casual, semi-formal and formal clothing for a variety of occasions.

Penelope, a seamstress who creates clothing designs of her own in real life, has become absorbed in transforming her ideas into an interactive digital medium since discovering Second Life. “Basically, I love to sew my own clothes in real Life, but I never [became] a real life Fashion Designer. I joined SL to live my dream!” she says.

Heron’s store was originally named Pebbles, but the designer eventually found it to be “boring”. The store name !MPOSSIBLE, came about from spending time with her Second Life partner. “I always said to him ‘Du bist unmöglich!’ (German-to-English translation: ‘You’re impossible!’,” she shares. “So … tada! The new name was born in honor to my SL hubby”.

For men !MPOSSIBLE currently carries baseball caps and outfit combinations which usually include a short or long-sleeve tee, polo or dress shirt (sometimes paired with a blazer, outerwear option or tie). For women, one can find gowns, subtle and sophisticated casual dresses, and clothing sets that have a bit of a daringly glamorous flair. For both genders the store also carries footwear options, as well as swimwear – board shorts for the guys and bikinis for the girls.

“When I came to SL I played around with the [clothing] templates … just for fun,” says Penelope, who received much encouragement from those around her in support of opening a store of her own. “I started to work with Photoshop and Milkshape 3D about 5 Years ago. Now that SL came up with sculpts I had to learn Blender as well.”

For Penelope, the “wow” effect has driven her contributions to the upcoming Sunday fashion showcase. The tight-lipped designer has chosen to keep what she will be showing hush-hush. Sending out an invitation to personally view her designs, she says, “I think everyone likes to be asked where [they get their] style from. Naming and telling about the items would be not enough … you need to see them. I hope to see you all around and share some fun with us.”

Heron will be opening another store location in the near future. To keep abreast of the grand opening date, keep your eyes peeled to her blog.

To learn more about the Fashion Designers Association of Second Life and to learn of upcoming releases, visit

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Pictured: Penelope heron wearing one of the designs that will be making it’s way down the catwalk this weekend.

Credits : Article by Kingston Augustus, GIA Fashion Writter

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