Glance: Fashion Public Relations Agency

GIA announces GLANCE Runway For Life events

Posted in Fashion, Fashion Event, Featured News, MV-SL-Fashion @ 10:47 am on March 12th, 2011 by GIA Style Blog | Admin | 79 views

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March 12th, 2011

GIA announces GLANCE Runway For Life Calendar
— Upcoming events planned by GIA for Relay For Life 2011 —

GLANCE International Agency (GIA), SL’s premier fashion marketing and public relations agency is proud to announce its agenda during the ”Relay For Life ®” Campaign 2011 for the American Cancer Society. This year’s official kick-off date is March 12th.

“GIA is honored for the third consecutive year to take an active participation in raising funds for this worthy cause. We are making plans to dedicate several fashion events to the promotion and contribution of this charity which has far-reaching goal and intentions that can and in many cases has, affected all of our lives in some way on a global scale”, said Charriol Ansar, GIA Chief Operations Officer.

GIA will be raising linden dollars (L$) for the American Cancer Society through the registered team #40 “GLANCE Runway For Life” through official scripts, vendors and kiosks accredited by the charity organization in Second Life ®. The upcoming events that both focus on and involve Relay For Life are as follows:

When: April 1st to April 30th
Where: 50 Designers’ mainstores
GIA will coordinate an in-world fashion tour involving fifty (50) of Second Life ®’s fashion-forward content creators who will provide 2 unique creations each benefitting 100% Relay For Life. Get ready for clothing, skins, shapes, hair, shoes and accessories designed on the theme “Front Row”. This event will take the dedicated followers of fashion through a journey of discovery across the grid to style destinations offering creative designs to support the cause.
Discover more details as the event comes closer on our official website.
Contact us if you wish to be a part of this event.

In May 2011, GIA will produce special RFL editions of the popular fashion fixtures, Catwalk TV and Homme Style TV. These fashion shows will present each custom tailored creations, specifically designed to benefit 100% Relay For Life ®.
– May, Saturday 14th at 1PM SLT : Catwalk TV
– May, Saturday 21st at 1PM SLT: Homme Style TV
Discover more details as the event comes closer on our official website.
Contact us if you wish to be a part of this event.

When: June, Saturday 4th to June, Saturday 18th
The second year edition of the Accessory Fair will host 50 accessories brands among which selected stores will present 2 unique creations each whose proceeds will benefit 100% Relay For Life.
It will be hosted on a dedicated, custom built full sim, based on a yet to be revealed theme.
Discover more details as the event comes closer on our official website.
Contact us if you wish to be a part of this event.

If you would like to join the “GLANCE Runway For Life” coordination team, please contact us. You can also join the group “Runway For Life” in-world.

With these events GLANCE International Agency would like to dedicate proceeds and fundings in the name of Relay For Life. The motto of the charity organization is: ”Together we can make a difference”. It is with this spirit and enthusiasm that GIA joins talented fashion minds from the SL fashion community to produce fashion events throughout the grid… Until there is a cure, we relay!

Please support this worthy and heartfelt cause and make Relay For Life 2011 a success! We invite you to join events throughout the grid and welcome your participation and support for all upcoming events planned for Relay For Life.

Enjoy the kick off party throughout the grid on March 12th! Pick up your invite at: and discover all events held on March 12th at


About Relay For Life of Second Life:

Relay For Life ® is the signature fundraiser of the American Cancer Society. Relay For Life of Second Life (RFL of SL) is an annual activity that takes place in Second Life ® in July each year. Volunteers form or join teams to have fun while fundraising and raising awareness from mid-March through mid-July. In July teams build campsites and walk a track, just like in a real world Relay. The main RFL of SL track event this year will take place on July 16-17. We will walk a virtual track for 24 hours, just like in a real world Relay For Life. Team members build and gather at their team campsites, enjoy live music, participate in fun events, and explore the many Relay sims and the incredible builds by some of Second Life's top designers, as the event runs overnight and into the next morning.

In 2010 Relay For Life of Second Life attracted more than 120 teams with participants from over 30 countries, held over 300 team fundraising events between March and July, and raised over US$222,000 (that's REAL US dollars) for cancer research and education. The funds raised go to research, advocacy, patient services and programs, with 12-15% going to international projects. Just as in the real world, RFL of SL is an international event.

Official RFL of SL Website:

RFL of SL Updates Blog:
Follow RFL of SL on Facebook:
Follow RFL on Twitter:

RFL of SL on Wiki:

About GLANCE International Agency:

GLANCE International Agency is a full service Second Lifeâ„¢ based fashion public relations agency, listed in Linden Lab’s directory as an official SL Solution Provider.

Launched in 2008 under the guidance of Patty Cortes, Founder and CEO, the agency is responsible for successful fashion events such as the International Fashion Day (24 fashion shows in 24 hours), the Accessory Fair 2010 (visited by over 20,000 SL residents) and over 120 fashion shows produced to date. GIA works close to both world’s fashion professionals and is regularly featured in virtual and real world medias.

As a fashion-centric company, GIA produces a glossy, monthly publication, GLANCE Magazine along with two high-standard virtual fashion television programs: CATWALK TV and HOMME STYLE TV available for downloads and reruns through Rezzed TV (

GIA also presents daily updates on its fashion blog, managed by Style Editor Amalia Foxtrot for over a year.

Contact us today for customized fashion marketing solutions.
Official website:
Patty Cortes
Founder and Chief Executive Officer
GLANCE International Agency

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