Glance: Fashion Public Relations Agency

TODAY: GLANCE Showroom #48 opens! Come place your bid!

Posted in Charity Event, Fashion, Fashion Event, Fashion TV Show, Featured News, GLANCE Showroom #48, Male Style, MV-SL-Fashion, Relay For Life, Women Fashion @ 1:18 pm on May 13th, 2011 by GIA Style Blog | Admin | 113 views

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When: May 13th — May 15th at 1 PM SLT (48 hours)


Today we meet with the designer Rux Anatra who generously donated her time and a unique creation to the 48H RFL silent auction planned by the RFL team #40 “GLANCE Runway For Life.”

Why did you pick this name for your brand?
I liked the name “Ruxy” as it is short, easy to remember and really inspired me a good-looking visual idea for the logo.

Where do you find inspiration for your designs?
I have always been interested in expressing my love for design and art through different mediums. Second Life ฎ fashion design allows me to continue this, I find my inspiration everywhere.

What kind of fashion addict shops your store?
My group members and people who follow my new releases look for an individual style that is both innocent and not trendy. I think they like the retro styles mixed with the originality.

GLANCE “Showroom #48” is an event supporting 100% Relay For Life ฎ of SL. Why does it matter for you to participate?
I’m a woman in real life, and have known people who personally suffered from breast cancer and other forms of cancer. Contributing to raise funds for this cause is very important to me.

How would you describe your fashion personality?
I would say quirky, retro and sophisticated. In real life I do at times wear a fedora hat but mix it all up… I did have a favorite color but with time I love them all, I do like the use of gradients.

Will you continue to create virtual fashion? How do you stay motivated?
Yes, as I see it, my fashion designing skills improve over time and thanks to my exposure to the fashion design world there is definitely a constant redefinition and quest for more sophistication in my work.

Rux Anatra’s exclusive creation currently auctionned (until Sunday, May 15th at 1PM SLT!) for Relay For Life ฎ of SL 2011:

Did you know you could get a chance to be featured in two virtual fashion TV shows by bidding on this unique design?
Place your bid today at GLANCE Showroom #48 today!

About Ruxy:

Mainstore URL:
Official blog:
Ruxy on Flickr:

About GLANCE “Showroom #48”:

Read more here:

About GLANCE International Agency:

GLANCE International Agency is a full service Second Lifeโ„ข based fashion public relations agency, listed in Linden Lab's directory as an official SL Solution Provider.

Launched in 2008 under the guidance of Patty Cortes, Founder and CEO, the agency is responsible for successful fashion events such as the International Fashion Day (24 fashion shows in 24 hours), the Accessory Fair 2010 (visited by over 20,000 SL residents) and over 120 fashion shows produced to date. GIA works close to both world's fashion professionals and is regularly featured in virtual and real world medias.

As a fashion-centric company, GIA produces a glossy, monthly publication, GLANCE Magazine along with two high-standard virtual fashion television programs: CATWALK TV and HOMME STYLE TV available for downloads and reruns through Rezzed TV (

GIA also presents daily updates on its fashion blog, managed by Style Editor Amalia Foxtrot for over a year.

Contact us today for customized fashion marketing solutions.
Official website:
Patty Cortes
Founder and Chief Executive Officer
GLANCE International Agency

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